About Groof

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SINCE 1986

Our story begins in 1966, evolving from traditional Chinese medicine treatments for eyes to modern optical eyewear. After years of development in the eyewear industry, the retail sector now exhibits professionalism and a commitment to sustainable materials, catering to the diverse needs of consumers.

THIS IS GROOF

“GROOF is a burgeoning brand that prioritizes eco-friendliness and international fashion eyewear. Our production and processing of eyeglass frames, lenses, and accessories are composed of over 65% environmentally sustainable materials. Eyeglasses have become extensively integrated into our daily lives, serving purposes ranging from vision correction to everyday wear, aesthetic embellishment, and as a medium for self-expression and personality enhancement with the ‘one person, multiple glasses’ approach. Eyeglasses have become an essential household item, heightening our awareness of the significance of environmental protection and sustainability.”

“With the rise of the concept of sustainable development around the world, ‘green and environmental protection’ has become a new direction that the eyewear industry is actively exploring, integrating practicality, fashion and environmental protection. We advocate the use of recyclable materials, recycled materials or biodegradable products.

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We are Carbon Negative. We offset all our CO2 emissions by partnering with Tree-Nation to plant one tree for every pair of glasses sold.

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Groof, I absolutely love these glasses. I had the twinkle stars glasses before and I got so many compliments on them, I wanted some white and glittery glasses and when the Bess glasses came out I bought them right away! I love them and I get so many compliments on them too! I can't wait to get another pair ！！

Alice Collins

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From instagram

I'm still a little sure on how I feel about how they look on me but I love the large frames. I can see everything lol and I love the 3 shades it comes with!

Diana Braga

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From instagram

I have now ordered 2 pairs of glasses, one with the green sunglass lenses and one with the pink gradient lenses! I love them!

@AlmaHurtado

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From Tiktok

This is not the first time I bought glasses from GROOF. I am satisfied with both the appearance and the quality of the glasses. It’s just that the attitude of the logistics personnel of FedEx was not very good. However, the after-sales service team of GROOF quickly called me and I got my glasses quickly. Thank you very much! !

Morelia Aguilar

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From Google